Covers Sell

Covers Sell

Cincinnati Hot

Posted by Scott On March - 4 - 2012

The March 2012 issue of Cincinnati magazine is hot.

This innovative cover from the liitle C market can show those big city A market magazines how it’s done.

While the Where to Eat theme is a steady staple with the city magazine genere, very few art directors ever go beyond hiring a food stylist to air brush a burger. 

This cover dared to think big, and was willing to even “chalk board” their logo, to create an eye-catching and sophisticated cover treatment that communincates quickly, clearly and creatively.  That’s fun and gutsy!

And on a persoanl note, if you ever go to Cincinnati, my favourite bar in North America is the Blind Lemon in Mt. Adams.  Don’t forget a dose of Skyline Chilli (3 way) and a chili dog,  no onion, no mustard.  Plus, the mint chocolate chip ice cream at Greaters is the best in the world.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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