Covers Sell

Covers Sell

Zoomer Coins New Look

Posted by Scott On February - 5 - 2012

The March 2012 cover of Zoomer is a major departure from their more traditional “celebrity” focused formula.

Marisa Latini, circulation director, says, “The subject of our March issue cover is a departure for us, be we think well worth the risk. Since the beginning we have always shown a ‘Zoomer’ on our cover, either a man or woman. For this issue, our 3rd Annual Money issue, we decided to push our theme in a direct way with this bold cover treatment.  Also new for the issue is the fact that that there are 3 consecutive covers.  Each features a beautful coin from the Royal Canadian Mint.”

I love it when publishers have the courage to test a new approach.  The timing couldn’t be better, with the Fed now floating trial balloons about changes to Old Age Security. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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