Covers Sell

Covers Sell

People YearBook Sells

Posted by Scott On December - 20 - 2011

The 2011 People Yearbook, which was featured as the Cover of the Week, sold 17,043 units in Canada, at a cover price of $15.99, generating a staggering $272,517 gross newsstand dollars.

See original Cover of the Week Post:   http://www.coverssell.com/?p=3193

More evidence that high quality, vertical SIP’s, priced aggressively, are working at newsstands.

Efficiency was respectable, at 33% overall.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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