Covers Sell

Covers Sell

Vogue…Then & Now

Posted by Scott On December - 18 - 2011

Vogue magazine first launched in 1892. 

The cover had no cover lines, no cover slashes, no super models, used an illustration, had no references to swimsuits, celebrities, or sex, but does look very artistic and to be taking itself very seriously.  Look how impossibly narrow the model’s waist appears to be, without the benefits of photo-shopping. 

I can’t help wondering how Vogue would do if it launched today using the same basic approach?   

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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