Covers Sell

Covers Sell

Katy Perry Cover a Winner

Posted by Scott On October - 16 - 2011

According to the June 2011 ABC report, the Summer issue of FASHION, was their best-selling issue of the five issues reported on during the period.

The issue sold 57% more copies that the overall average of the other four issues combined. That’s a huge success!

See original post here:

http://www.coverssell.com/?p=3608

Sizzling hot Summer issue indeed!

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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