Covers Sell

Covers Sell

Smaller is Better

Posted by Scott On October - 14 - 2011

The new cover of Dwell is a winner for sure.  Clean and uncluttered.  Great use of real estate.  And most importantly, offering paractical soultions and benefits to consumers  Subject matter matters most.

When reviewing past issues of Dwell, history shows that covers focusing on “small” themes sell particularly well.  That’s why they keep returning to the theme.

For Example, according to ABC statistics…

(Click on smaller images below to enlarge)

The Jan/Feb 2005 issue sold 80,795 copies…the best-selling issue that year!

The May 2007 issue sold 92,482 copies…the best-selling issue that year, and 3rd best ever!

The March 2008 issue sold 91,004 copies…the best-selling issue that year, and 5th best ever!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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