Covers Sell

Covers Sell

2012 Canadian Business Franchise Directory Debuts

Posted by Scott On September - 2 - 2011

Kenilworth Media’s annual Franchise Directory 2012 hits newsstands September 5th.  The issue retails for $9.95. This year’s issue uses many classic devices to help stand out on crowded stands:

  • White background
  • Border Box
  • Cover Slash
  • Big Numeric (1000)

Good use of color to help the eye travel down the cover to the other sell lines.  And the UPC code is even tucked away neatly in the lower righ corner.

The issue is a generous “European” trim size of 9  x 10 3/4, perfect bound, UV coated stock, and is 150 pages thick.

Look for promotions at Chapters/Indigo, Presse Commerce, Shoppers Drug Mart and Hudson News.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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