Covers Sell

Covers Sell

Kim K’s Wedding issue

Posted by Scott On September - 2 - 2011

This just in…thanks to my friends at Kenilworth Media.

According to Coco Perez’s website (see link above), People magazine hit it big at newsstands with the Kim K cover.

ABC stats show that People averaged 1,257,536 copies on their December 2010 statement.  If the 1,500,000 number is correct, that represents an increase of nearly 250,000 copies or a 20% improvement.  Plus, they raised the cover price by 25% as well.  Good news indeed.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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