Covers Sell

Covers Sell

New SIP from Flare

Posted by Scott On August - 10 - 2011

FLARE magazine has just created their first ever Special Interest Publication…a Special Runway issue.  The issue will retail for $6.95, compared to the normal $3.99 cover price.

Lisa Tant, Editor-in-Chief/Associate Publisher, FLARE, had this to say:

“This is the first time that Flare has produced a special trend issue. Flare editors started research for this project in February at the start of the international fashion week circuit in New York, and then moved to London, Milan and Paris, before wrapping it up two months later in Toronto. We also chose key players – both Canadian and international trendsetters – to provide a behind-the-scenes look at the fall fashion season. Topics include beauty backstage, the season’s best accessories and European street-style. This exciting package truly is a reader’s ultimate shopping guide for fall.”

One Response to “New SIP from Flare”

  1. M McEwen says:

    Hmm. Eerily reminiscent of this cover from Vogue Collections…

    http://bit.ly/oaPVYW

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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