Covers Sell

Covers Sell

Weddingbells Radiant

Posted by Scott On July - 13 - 2011

The Fall/Winter 2011 issue of Weddingbells looks like a winner.  Packed with benefit-oriented sell lines, in Cosmo-like style, the deep blue  provides a rich contrasting back drop for the bride and her slimming white dress.  Great eye contact and radiant smile helps too.

Here’s how Alison McGill, Editor in Chief, describes the cover:

“For the Fall & Winter 2011 issue of Weddingbells, Catherine, Duchess of Cambridge’s royal aisle style definitely inspired us. Catherine set many bridal fashion trends on her wedding day, the effects of which will be seen for years to come. Our cover model Madison’s lace, V-neck and cap-sleeve dress is a gorgeous spin on Catherine’s bespoke Sarah Burton for Alexander McQueen gown. Other royal inspiration includes Madison’s chic, demi-chignon hairstyle and delicate lily of the valley bouquet. The results are a fresh, fabulous and very au courant bridal look and Weddingbells cover.”

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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