Covers Sell

Covers Sell

What do Maisonneuve and Playboy have in common?

Posted by Scott On June - 24 - 2011

Both are award winners

Both publish great fiction

Both know how to turn bad news into good news

When Masionneuve was confronted with being forced to polybag their magazine because of some, well, nipples as part of a black and white photo essay, they made it a virtue with a clever polybag treatment.  The issue was a huge hit on newsstands, and won the cover of the year at the Canadian Newsstand Awards.

As embarrassing as it must be to the legendary Hef, the sticker that was attached to newsstand copies is sure to drive sales too. Derek and Hef…two magazine legends.

Leave a Reply

Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!