Covers Sell

Covers Sell

The SOMME

Posted by Scott On June - 24 - 2011

The Jul/Aug 2011 issue of LEGION magazine will hit newsstands June 27th.
This classic military history cover plays to the magazine’s strong suits:

1.  An iconic image
2.  A critical moment in Canada’s military history
3.  Archival black and white photography that is evocative

What art director Jason Duprau has also brought to the party is a strong type treatment for the main sell, a  modern-day skybar treatment to compliment the vintage cover image, and an elegant starburst calling out the Battle Map inside.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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