Covers Sell

Covers Sell

The SOMME

Posted by Scott On June - 24 - 2011

The Jul/Aug 2011 issue of LEGION magazine will hit newsstands June 27th.
This classic military history cover plays to the magazine’s strong suits:

1.  An iconic image
2.  A critical moment in Canada’s military history
3.  Archival black and white photography that is evocative

What art director Jason Duprau has also brought to the party is a strong type treatment for the main sell, a  modern-day skybar treatment to compliment the vintage cover image, and an elegant starburst calling out the Battle Map inside.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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