Covers Sell

Covers Sell

U.S. Sales of Magazines Soft in Q1

Posted by Scott On June - 1 - 2011

News just in from MagNet, the US-based clearinghouse

The good news, according to MagNet, U.S. retailers sold 2.3 million dollars of magazines per day in the Q1 of 2011, totalling $987 million dollars in sales. The sobering news is that revenue is down 5.6%.  MagNet speculates that higher gasoline prices in the U.S., along with an unstable economy overall, may be contributing to fewer trips to the stores and a reluctance to part with “disposable income.”

Nearly every major class of trade experienced softness, with the exception of Club Stores +14.1% and Home & Garden +32.4%, and a smattering of specialty categories. Supermarkets continue to generate the most newsstand dollars.

MagNet points out that 1,200 titles that were published a year ago were not published in Q1 this year.  However, 1,300 new titles were distributed in Q1 this year.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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