Covers Sell

Covers Sell

Home Décor SIP from Toronto Life

Posted by Scott On May - 6 - 2011

The latest SIP from Toronto Life is eye-cathcing.  Good to see TL continuing to add to their impressive list of brand extensions.

A clean and uncluttered cover, with all the heavy lifting performed up top.

Thanks to Kevin B. for bringing this to my attention.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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