Covers Sell

Covers Sell

Flower Power Wilts Sales

Posted by Scott On May - 4 - 2011

The January 2011 issue of Cycle Canada took a big gamble by breaking many of the rules for newsstand success.  See orginal post here: http://www.coverssell.com/?cat=15&paged=2

While praiseworthy for risk taking, the consumer ultimatley gets to vote with their wallet.   Despite being an anniversary

issue, and despite lowering the price from $4.95 to $3.95, this non-traditional approach failed big time.  Typically the  January time slot is the best period for Cycle Canada, as enthusiasts crave a fix for their passion in the middle of Winter. The Jan 2011 issue sales are the worst recorded in over a decade.

Lesson: Be very careful when breaking the rules.  Rules are ment to be broken, but the odds are you will get hurt.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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