Covers Sell

Covers Sell

Terry Fox

Posted by Scott On April - 26 - 2011

The Jun/July 2011 issue of Canada’s History magazine features Terry Fox on the cover.  This iconic Canadian Hero looks almost god-like and is the eqiuvelent of Life magazine featuring JFK or Vanity Fair featuring Marilyn Monroe.

Every magazine has its icons…for Scientific American it is Darwin.  Find your icons and don’t be shy to celebrate them.  Your readers will reward you.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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