Covers Sell

Covers Sell

FAS FAX Dec 2010 Released: Canadian Newsstand Up!

Posted by Scott On February - 8 - 2011

The new ABC Fas Fax report was released today, and there is some very good news on the newsstand side of the ledger for many top Canadian magazines.  In fact, some of the newsstand sales increases are absolutely stunning.  These results do demonstrate that the newsstand remains vibrant and unpredictable. 

Plus, given the softness in subscriptions, the newsstand has arguably never been so important to publishers, seeking consumer support and paid circulation, solid cost per copy recovery, and insert card production for rate base managment requirements.

  • Overall, single copy sales of ABC titles show an improvement of 6.5% in Canada
  • Overall sales improved to 1,162,710 units from 1,091,269 copies (stripping out magazines that were not reporting single copy sales last year)

The folks at Rogers should be extremely proud…the top four ranked by % improvement are:

  1. Canadian Business tops the list with a 155% increase in  the Dec 2010 period, compared to Dec 2009. 
  2. Lou Lou is up 108%
  3. MoneySense up 104%
  4. Maclean’s is up 77%

Other notable and praiseworthy achievements include:

  1. Canadian House & Home, who enjoyed the 3rd highest improvement in terms of total copy variance…up 16,415 copies or 26% overall
  2. Chatelaine, who turned in the largest improvement in terms of copies…up 23,296 or 45% from the same period last year
  3. Elle Canada, who enjoyed a sales increase of 6,661 units for a 43% improvement
  4. Canadian Art turned in a great result, with sales improving by an average of 957 copies or 28%

It’s great to see the newsstand has rebounded so smartly for the ABC-audited titles in Canada.

One Response to “FAS FAX Dec 2010 Released: Canadian Newsstand Up!”

  1. Michele says:

    Those numbers are welcome and feel like positive reinforcement for our day to day job of running a newsstand

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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