Covers Sell

Covers Sell

Frozen

Posted by Scott On January - 20 - 2011

Usually, when a magazine manages to get some free media buzz, it pays off in increased newsstand sales.  The Jul/Aug 2010 issue of Up Here certainly got noticed by the media.

Newsstand sales did improve from the previous issue by 36%.  However, compared to the same issue from prior year, sales were down 33%.  If we look at the average sale on all of the 2010 issues that preceeded Jul/Aug,  sales are only up 3% …glacial movement, unfortunately.  With that said, generating free media buzz aint easy, and having the courage to take a big risk is worthy of praise. Kudos are in order!

Climate change is, sadly, just kind of depressing no matter how you dress it up….and Subject Matter is what matters most when it comes to selling copies. Even bikinis can’t always save the day. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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