Covers Sell

Covers Sell

George Lois… reading a magazine on the iPad.

Posted by Scott On March - 30 - 2010

George Lois, Esquire magazine’s legendary art director from 1962 to 1972 was asked in The New York Observer (March 22 issue) “What does he think about reading a magazine on the soon-to-be-released iPad?”

His answer:

“It’s O.K., I guess. But magazines will never die because there is a visceral feeling of having that thing in your hands and turning the pages. It’s so different on the screen. It’s the difference between looking at a woman and having sex with her.”

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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