Covers Sell

Covers Sell

SHIPS

Posted by Scott On October - 27 - 2010

I’ve noticed, over the years, that for some strange reason, big boats tend to sell copies, even on magazines that are not about boats or ships or even the military.  It’s odd.

This cover, which has great eye contact (a one-eyed cyclops) is steaming right into your face.  The bold type treatment, and simple sell “SHIPS”, make it radically clear what the selling proposition offers.  The connection between image and words is better than the 3 second rule requires…try 1 second.  And the drop-down box featuring the 150 year old Shipwreck reinforces the overall themed nature of the package.

Clean and crisp.  Uncluttered.  Direct.  This cover could be used as a recruitment poster for the Navy.

Legion magazine’s Nov/Dec 2010 issue is scheduled to hit newsstands November 1st.  Look for a special display at Presse Commerce locations.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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