Covers Sell

Covers Sell

SHIPS

Posted by Scott On October - 27 - 2010

I’ve noticed, over the years, that for some strange reason, big boats tend to sell copies, even on magazines that are not about boats or ships or even the military.  It’s odd.

This cover, which has great eye contact (a one-eyed cyclops) is steaming right into your face.  The bold type treatment, and simple sell “SHIPS”, make it radically clear what the selling proposition offers.  The connection between image and words is better than the 3 second rule requires…try 1 second.  And the drop-down box featuring the 150 year old Shipwreck reinforces the overall themed nature of the package.

Clean and crisp.  Uncluttered.  Direct.  This cover could be used as a recruitment poster for the Navy.

Legion magazine’s Nov/Dec 2010 issue is scheduled to hit newsstands November 1st.  Look for a special display at Presse Commerce locations.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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