Covers Sell

Covers Sell

Navy

Posted by Scott On September - 22 - 2010

The Oct/Nov 2010 issue of Canada’s History (formally The Beaver) hits newsstands on September 27th. This will be the fourth issue since the venerable magazine re-branded.

This cover subscribes to the notion that when in doubt, commit to the main cover subject in a radically clear way.  No need to add hooks that will distract the newsstand browser from the main selling propostion.  The sky bart too, which often offers three addtional reasons to buy, has been honed down to push just one story.

Rules in play on this issue:

Rule #12:  Use Bold Type

Rule #21: Use Numbers

Rule #24: Always ask:  What are we selling?

This cover demonstrates that we are selling a major milestone in Military History in Canada…so why be shy about it?

Look for special POP displays at Chapters/Indigo, HDS and Presse Commerce locations.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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