Covers Sell

Covers Sell

Peel & Reveal

Posted by Scott On July - 28 - 2010

Cottage Life has done a “Peel and Reveal” cover featuring Corona Beer on their Summer 2010 issue (for both subscriber and newsstand copies).

It is seamlessly executed.

“This was an idea that our sales team presented to the client about a year ago. It was expensive to produce, and required five additional days to print, glue and die cut. This is a first for Cottage Life, but the creative was executed easily. We were able to work with the client while sharing cover and creative at early stages with each other. Positioning of the peel worked well along the edge, and our cover lines were not compromised. This isn’t for everyone, but the concept was a success and everyone was happy,” said Jodi Brooks, Production Manager.

The creativity demonstrated here illustrates just how exciting the magazine medium can be. It deserves high praise. Clearly the entire team, from advertising, editorial and art, circulation and production worked in collaboration to achieve this success.

I’ll drink to that.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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