Covers Sell

Covers Sell

NEW LOOK for Toronto Life!

Posted by Scott On July - 9 - 2010

I confess to being biased, but I love the New Look Toronto Life.

The new look pays tribute to the past, but with a modern edgy twist, that is sure to help it jump off newsstands.

According to Yasmin Seneviratne, crack newsstand marketing expert, “there are large poster promotions at several Great Canadian Newsstand stores and Gateway stores.  At the Union Station Gateway store there will be a “store domination program”, including  shelf talkers, big magazine stacks, a backlit durtrans ad, and a can’t-miss floor decal.  Hopefully this will encourage record newsstand sales of the magazine.”

The New Look price (nice starburst treatment) takes full advantage of the cover real estate.

My guess is that this move will also help bump the magazine’s PMB numbers, as the iconic logo has tons of equity.

More on this story:

http://www.mastheadonline.com/news/2010/20100709924.shtml

2 Responses to “NEW LOOK for Toronto Life!”

  1. […] retro. We love the cover image! Congrats on your new look Toronto Life. Thanks to Scott Bullock at Covers that Sell for the scoop. Comments RSS […]

  2. The redesign looks great!!! The cover design is brilliant and will sell extremely well on the newsstand.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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