Covers Sell

Covers Sell

Cats or Dogs?

Posted by Scott On July - 9 - 2010

The July/August 2010 issue of Canadian Geographic features a close up shot of a Lynx.  The prior issue featured a Coyote.

Both covers offer readers wildlife images, with predators acting as celebrity cover models.

The Lynx issue of  Canadian Geographic goes on sale July 19th.   

Look for retail promotions at:  Chapters/Indigo, Safeway, Metro/A&P, and BC Ferries and other fine retailers.

Which cover do you think will sell more copies?

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One Response to “Cats or Dogs?”

  1. We at K9 feel that the May/June is stronger in copy but not in image. The image on May is passive yet the size of font for main cover line is bigger and more legible than the white cover lines on July that we feel get lost. The cat’s face is a much stronger image over the wolf. The image of July with copy treatments from May would have been most excellent!

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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