Covers Sell

Covers Sell

Cats or Dogs?

Posted by Scott On July - 9 - 2010

The July/August 2010 issue of Canadian Geographic features a close up shot of a Lynx.  The prior issue featured a Coyote.

Both covers offer readers wildlife images, with predators acting as celebrity cover models.

The Lynx issue of  Canadian Geographic goes on sale July 19th.   

Look for retail promotions at:  Chapters/Indigo, Safeway, Metro/A&P, and BC Ferries and other fine retailers.

Which cover do you think will sell more copies?

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One Response to “Cats or Dogs?”

  1. We at K9 feel that the May/June is stronger in copy but not in image. The image on May is passive yet the size of font for main cover line is bigger and more legible than the white cover lines on July that we feel get lost. The cat’s face is a much stronger image over the wolf. The image of July with copy treatments from May would have been most excellent!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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