Covers Sell

Covers Sell

How-To Benefits…Are you “Inspired?”

Posted by Scott On July - 5 - 2010

This just in from the UK…a new online magazine for aspiring and inspiring terrorists.

http://www.telegraph.co.uk/news/worldnews/7865978/Al-Qaeda-newspaper-Make-a-bomb-in-the-kitchen-of-your-mom.html

http://www.thesun.co.uk/sol/homepage/news/3037614/Al-Qaeda-mag-posted-on-web.html

Clearly even seriously disturbed digital propaganda publishers understand the importance of benefit-oriented sell lines such as:

“Make a bomb in the kitchen of your Mom”.

Thanks, but I think I will go to the newsstand and pick up the latest copy of Esquire and learn how to make the world’s best Martini instead.

Tip:  Use Grey Goose

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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