Covers Sell

Covers Sell

White Cover

Posted by Scott On June - 29 - 2010

This cover, from Style at Home, is a fascinating test.  It’s a radical and bold experiment with an all white cover (with a smidge of pink), designed to differentiate itself on the shelves from the usual home décor shots.

It’s certainly gutsy and interesting, and one worth watching to see how it sells.

Tip:  I would have lead out with a commitment to PURE WHITE ACCESSORIES as my main sell line in the upper left real-estate.  Radical Clarity and Committing to the Cover.

But we give high marks to Style at Home for taking the gamble…no risk/no reward!

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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