Covers Sell

Covers Sell

Best Finish

Posted by Scott On February - 13 - 2019

The Apr/May 2019 issue of Canadian Woodworking is set to hit newsstands on March 18th, 2019.

Art Director Jonathan Cresswell-Jones has created another cover sure to sell well.

Nice close up shot.  Good use of left hand real estate for key sell lines.  Strong skybar treatment.  The use of a number to quantify value.  A starburst call out.  And the blessed word “Best”, all combine to create a winning cover.

Canadian Woodworking continues to be on a roll:

  • In 2016, sales up 49%…5 of 6 issues posted gains
  • In 2017, sales up 21%…5 of 6 issues posted gains
  • In 2018, sales up 39%…5 of 6 issues posted gains

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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