Covers Sell

Covers Sell

Time to Garden

Posted by Scott On February - 1 - 2019

The Spring 2019 issue of Harrowsmith is now ready to print, and scheduled to hit newsstands on March 4th, 2019.

Art Director Meredith Mackinley has created another winning cover.

Harrowsmith is on a roll.  Last year’s Spring issue was up 24% from prior year in units sold.  Plus:  because we raised the cover price to $6.99, revenue was up 45%!  That follows revenue gains of 11% in 2017, and of 22% in 2016 on our Spring issues!

Great covers, and great content, packaged beautifully can do that.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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