Covers Sell

Covers Sell

Harrowsmith Winter Yummy

Posted by Scott On October - 29 - 2018

The Winter 2018/2019 issue of Harrowsmith magazine is set to hit newsstands on November 19th 2018.

Art Director Meredith MacKinley has created another delicious looking cover for Harrowsmith, which is sure to get mouths watering.

A year ago, Harrowsmith introduced this new Winter time slot into the mix, and sales were fantastic, with sales of 9,000 copies at a 35% sell-through.  And their Spring time slot did even better, with sales over 10,500 copies at a 35% sell-through…and up 24% from prior year!  And thanks to a price increase, revenue is up 45%!

Just to put it in context, compare and contrast Harrowsmith’s sales to some venerable USA brands’ average sales in Canada last year:

  • Arch Digest:  4,452
  • Country Living:  3,020
  • Elle Decor: 3,162
  • House Beautiful:  2,864
  • Martha Stewart:  7,466
  • Town & Country:  2,294
  • Veranda:  4,683

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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