Covers Sell

Covers Sell

Atlantic Books Today

Posted by Scott On September - 21 - 2018

The winter 2018 issue of Atlantic Books Today is a great example of a cover that finds a way of making a cold weather season “warm.”

Editor Chris Benjamin says this:  “In our winter issue we want to offer our readers books as an escape, a way to get away from our northeastern climate’s coldest months. Each book is its own world, its own locale and experience. Many also help make sense of our own world. They are the healthiest, least expensive, most comfortable way to stay warm.”

Taking some inspiration from Cottage Life, who has perfected making winter covers warm and cozy, we chose an illustration to get the job done, and used a warm yellow to help raise the temperature too.  The cover exudes seasonal charm.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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