Covers Sell

Covers Sell

Ski Canada Buyers Guide 2019

Posted by Scott On September - 12 - 2018

The new Ski Canada Buyers Guide 2019 is the Cover of the Week.

Designed by Truth + Dare (Formally K9 Design), this cover really gets the job done.

I love the bold type treatment in particular.  Nice use of other key elements such as:

  • Cover Slash
  • Good use of Upper Right Corner
  • Good use of numbers to quantify value proposition

Look for this one to sell!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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