Covers Sell

Covers Sell

In Style Cover Quiz

Posted by Scott On August - 10 - 2018

To illustrate just how tough it is on Canada’s newsstands these days, even for a top brand name American magazines like In Style, take a guess how many of their 12 issues in 2017 sold more than the prior year in the same time slot?

Question #1  Is it:

A.  6 of 12

B.  4 of 12

C.  2 of 12

D. 1 of 12

 

Now, by what percentage did In Style’s sales in Canada contract in 2017?

Question #2 Is it:

A.  12%

B.  18%

C:  22%

D:  24%

 

Now, of the first 6 issues of 2018 are concerned, only 1 has sold more copies than the prior year.

Question #3  See if you can guess which one.  Is it:

 

Jan 2018                                      Feb 2018                                   Mar 2018

Apr 2018                                    May 2018                                   Jun 2018

 

Answers Below.  No cheating.  No peaking.

 

 

 

 

Answers:

Question #1:  If you guessed D, you got it right.

Question #2:  If you guessed C, you got it right

Question #3:  If you guessed Jun 2018, you got it right…it’s up 5,203 copies, selling 25,768 in Canada

  • The Jan issue is down 33%
  • The Feb issue is down 29%
  • The Mar issue is down 18%
  • The Apr issue is down 21%
  • The May issue is down 12%
  • The Jun issue is up 25%

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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