Covers Sell

Covers Sell

50+ Holiday Cards

Posted by Scott On August - 7 - 2018

In 2015, this Canadian gem was not available in the USA.  But with the help of our distributor, Disticor, we began the process of testing the market.

In 2016 we sold 4,016 copies at a 52% sell-thru.  In 2017 we sold 6,586 copies at a 42% sell-thru.  And the first issue of 2018 is up another 20% on top of that.

The Fall 2018 issue of Creative Scrapbooker goes on sale August 27th, and retails for $12.95.

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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