Covers Sell

Covers Sell

Emily is Back

Posted by Scott On July - 31 - 2018

The Aug/Sep 2018 issue of Canadian Cycling went on sale July 23rd, 2018.

This cover has a “poster-like” quality about it.

  • Rule #11 says:  White backgrounds work better than black
  • Rule #30 says:  If it works, keep doing it
  • Rule #34 says:  Know when to break the rules

This is one of those times when breaking Rule #11 makes sense.

Way back in 2010, Canadian Cycling featured Emily on the cover (see below), and it was the best-selling issue that year.  So why not try it again!

Canadian Cycling is on a roll.  Their last 3 issues have posted gains from prior year.

Canadian Cycling is a classic Canadian success story.  The magazine debuted on newsstands in 2010.  Today, it outsells its well-healed American competitor by 247%, based on the average sale in 2017; plus in 2018 Canadian Cycling is widening that margin.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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