Covers Sell

Covers Sell

Emily is Back

Posted by Scott On July - 31 - 2018

The Aug/Sep 2018 issue of Canadian Cycling went on sale July 23rd, 2018.

This cover has a “poster-like” quality about it.

  • Rule #11 says:  White backgrounds work better than black
  • Rule #30 says:  If it works, keep doing it
  • Rule #34 says:  Know when to break the rules

This is one of those times when breaking Rule #11 makes sense.

Way back in 2010, Canadian Cycling featured Emily on the cover (see below), and it was the best-selling issue that year.  So why not try it again!

Canadian Cycling is on a roll.  Their last 3 issues have posted gains from prior year.

Canadian Cycling is a classic Canadian success story.  The magazine debuted on newsstands in 2010.  Today, it outsells its well-healed American competitor by 247%, based on the average sale in 2017; plus in 2018 Canadian Cycling is widening that margin.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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