Covers Sell

Covers Sell

Perfect Dock

Posted by Scott On July - 30 - 2018

The Aug/Sep 2018 issue of Canadian Woodworking is on newsstands now.

Art Director Jonathan Cresswell-Jones has created an evocative cover that will pull at the souls of Canadians, both those who have a cottage or cabin, and those that aspire to do so.  And woodworkers and home improvement folks will be itching to get started on this exciting project.

The skybar works hard with call outs, color, and a Free Poster premium.  The sell lines all take full advantage of the left hand real estate.  The button adds some zip.  And the number 23 helps quantify the value proposition.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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