Covers Sell

Covers Sell

Big Trout

Posted by Scott On July - 26 - 2018

The Fall 2018 issue of Fly Fusion is on press and scheduled for an August 27th on sale date.

This amazing cover is another in our series of Top Predator covers, and is our second cover featuring a female angler.  Our Fall 2016 cover, which featured our first female angler, was a record breaker in both the USA and Canada for that time slot!

Fly Fusion is on a roll.

The first issue of 2018 (Fly Fish Like A Pro) was up 18% in Canada, and up 18% in the USA, establishing a new all time high for sales in the USA market, and is our 2nd best-selling issue ever in North America in 13 years of publishing!

Our second issue of 2018 (Nymphing Handbook) is up 6% in Canada, and up 22% in the USA, establishing a new record sale for that time slot in the USA too.

 

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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