Covers Sell

Covers Sell

Horse Camping

Posted by Scott On July - 23 - 2018

The Jul/Aug 2018 issue of Horse Canada is now on newsstands.

Art Director Sieu Truong has delivered another “poster quality” cover.

Clean and uncluttered.  Alternating colors in sky bar area.  Bold main sell line, with supporting hooks.

Benefit-oriented sell lines.  Good use of color combos to help guide the eye down the page.

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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