Covers Sell

Covers Sell

Horse Camping

Posted by Scott On July - 23 - 2018

The Jul/Aug 2018 issue of Horse Canada is now on newsstands.

Art Director Sieu Truong has delivered another “poster quality” cover.

Clean and uncluttered.  Alternating colors in sky bar area.  Bold main sell line, with supporting hooks.

Benefit-oriented sell lines.  Good use of color combos to help guide the eye down the page.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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