Covers Sell

Covers Sell

Make a Million

Posted by Scott On July - 19 - 2018

The Aug/Sep 2018 issue of Canadian Real Estate Wealth features their annual Make a Million theme.

This vibrant cover features an aggressive type treatment, good use of the key selling positions, a strong skybar treatment with alternating colors, and lots of benefit-oriented supporting hooks.

The creative team of Alicia Chin and Marla Morelos have created a hard-to-miss and energetic cover.

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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