Covers Sell

Covers Sell

Dressage Issue

Posted by Scott On June - 29 - 2018

The August 2018 issue of Horse Sport is set to hit newsstands on Jul 23rd, 2018.

Art Director Sieu Truong has created a high-impact yet elegant cover. The cover makes great use of the skybar area to flash focus on dressage, while still packing in seven additional hooks to draw in readers.  The alternating use of red and black keeps the color pallet simple and sophisticated, and helps the eye navigate the cover effortlessly. Strong, simple, benefit-oriented sell lines work hard.  The cover retains an uncluttered and upscale feeling, with the horse and happy rider remaining the central focus.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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