Covers Sell

Covers Sell

Dust Bowl

Posted by Scott On June - 28 - 2018

The Aug/Sep 2018 issue of Canada’s History features a cover story on the famous Dust Bowl from the Great Depression era.

Art Director James Gillespie has created another high-impact cover that’s going to be hard to miss.  The cover features an iconic image of a desperate farmer, as he watches his top soil blow away in the wind.  The bold and aggressive graphic treatment works hard to make it clear what we are selling.  The clean and uncluttered look creates a “poster like” quality. This allows the other 4 teaser hooks to be easily seen and navigated by the newsstand browser.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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