Covers Sell

Covers Sell

Dust Bowl

Posted by Scott On June - 28 - 2018

The Aug/Sep 2018 issue of Canada’s History features a cover story on the famous Dust Bowl from the Great Depression era.

Art Director James Gillespie has created another high-impact cover that’s going to be hard to miss.  The cover features an iconic image of a desperate farmer, as he watches his top soil blow away in the wind.  The bold and aggressive graphic treatment works hard to make it clear what we are selling.  The clean and uncluttered look creates a “poster like” quality. This allows the other 4 teaser hooks to be easily seen and navigated by the newsstand browser.

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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