Covers Sell

Covers Sell

Canada’s History posts Record Year on Newsstand

Posted by Scott On June - 14 - 2018

Canada’s History magazine posted their best year ever in 2017 at the newsstand.  Editor, Mark Reid; Art Director, James Gillespie; Danielle Chartier, Circulation Director; and Publisher Melony Ward please take a bow.

The list of accomplishments is impressive:

  • Total copies sold were 31,250…up 12% from prior year
  • Revenue was up 15.7%
  • 5 of 6 issues were up compared to prior year
  • 3 of 6 issues were new all-time Record Breakers for their time slots

Some notable achievements with retailers:

  • Sales at Shoppers Drug Mart up 12%
  • Sales at Wal Mart up 24%
  • Sales at Presse Commerce up 20%
  • Sales at Hudson up 35%
  • Sales at SaveOn/Overwatie up 46%
  • Sales at London Drugs up 84%

The Record Breaking Covers are:

  • Feb/Mar 2017 (Sitting Bull) Best Ever in this time slot
  • Apr/May 2017 (Vimy/Montreal split cover) Best Ever in this time slot
  • Jun/Jul 2017 (Big Questions/Expo split cover) Best Ever in this time slot

The other 3 covers in 2017 are:

  • Aug/Sep 2017 (Dieppe) 3rd best ever in this time slot
  • Oct/Nov 2017 (Timber) 3rd best ever in this time slot
  • Dec/Jan 2018 (Trains) 2nd best ever in this time slot, and 2nd best ever of all time slots

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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