Covers Sell

Covers Sell

Small Shop 2018

Posted by Scott On June - 4 - 2018

The Jun/Jul 2018 issue of Canadian Woodworking is now on sale.

This time slot features the annual Small Shop theme, which is always a strong seller.

Rule #30:    If it works, keep doing it

Art Director Jonathan Cresswell-Jones has used a large red box to help highlight the main sell.  The sky bar includes 4 different hooks to entice the reader, and the Free Poster is an added bonus.

Canadian Woodworking is on a major roll:

13 of the past 15 issues posting substantial gains.

  • 2016 sales up 49%
  • 2017 sales up 21%
  • The Dec/Jan 2018 issue is up 94% and was a Record Breaker (best sale ever!)
  • The Feb/Mar 2018 issue is up 50%

This Canadian gem is one to watch!

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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