Covers Sell

Covers Sell

Small Shop 2018

Posted by Scott On June - 4 - 2018

The Jun/Jul 2018 issue of Canadian Woodworking is now on sale.

This time slot features the annual Small Shop theme, which is always a strong seller.

Rule #30:    If it works, keep doing it

Art Director Jonathan Cresswell-Jones has used a large red box to help highlight the main sell.  The sky bar includes 4 different hooks to entice the reader, and the Free Poster is an added bonus.

Canadian Woodworking is on a major roll:

13 of the past 15 issues posting substantial gains.

  • 2016 sales up 49%
  • 2017 sales up 21%
  • The Dec/Jan 2018 issue is up 94% and was a Record Breaker (best sale ever!)
  • The Feb/Mar 2018 issue is up 50%

This Canadian gem is one to watch!

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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