Covers Sell

Covers Sell

First Flight

Posted by Scott On April - 30 - 2018

The Jun/Jul 2018 issue of Canada’s History features Canada’s first female aviator.  Art Director James Gillespie commissioned this fabulous illustration to grace the cover.  The issue goes on sale May 28th.

Canada’s History does well with illustrated covers.  After all, often photographs just don’t exist.  So we improvise.

In 2017 we had two covers with illustrations, both posted sales gains of 12%.

Canada’s History is on a roll, with 3 of 6 issue in 2017 setting all-time new sales records for their time slot.  Plus, 5 of 6 issues were up from prior year, and overall sales were up 12%.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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