Covers Sell

Covers Sell

New Yorker Body Shames Trump

Posted by Scott On March - 22 - 2018

The March 26th, 2018 issue of the New Yorker is generating a lot of buzz, both roars of laughter and twitter users denouncing “body shaming”.

Artist Barry Blitt has created a memorable and emotive illustration that is sure to help it sell.

Folks on the left seem a bit conflicted.  Sure, they say, fat-shaming is terrible and wrong, but in this case, well, he deserves it.

The irony of Fox News publishing this nugget is quite rich:  “While many critics chimed in with responses calling the image “disgusting” and “repulsive,” others accused the image of mocking the president for his physical appearance – which is generally frowned upon in the current cultural landscape.”

Some outraged Conservatives tweeted:  “Why is his weight relevant?”  Or “Imagine the s–t storm had Madame @HillaryClinton won and a magazine had decided to run a cover of her along these lines.”

Is it wrong to Fat Shame?  I guess it just depends.  But I’ll bet it helps sell this issue!

 

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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