Covers Sell

Covers Sell

Toronto Life…Take the Quiz

Posted by Scott On March - 15 - 2018

Toronto Life had a pretty good year in 2017.  As always, some covers sold more than others.  See if you can guess which ones sold more or less.

Which of these 4 Covers was the best-seller in Canada in 2017.

Better yet, try ranking them from #1 to #4!

  • Get none right…You are a Dunce
  • Get #1 right…You graduate High School
  • Get #1 & #2 right…You graduate University
  • Get all 4 in order…Masters Degree

 

Jan 2017                                     Feb 2017

 

Aug 2017                                    Nov 2017

 

Don’t Look Yet!

Don’t cheat!

Scroll Down for Answers…

Answers Below:

 

Answers:

#1.  Jan 2017…Best Stuff…sold 8,779 copies…best of year!  (Subject Matter Always a Hit with Readers)

#2.  Aug 2017…Sandwich…sold 7,595…3rd best of year.   (Food Almost always Works for TL)

#3.  Nov 2017 2017…House…sold 6,591 copies…7th for the year. (Solid Performer)

#4.  Nov 2017…Boy…sold 4,026 copies …worst of the year (Don’t bring me Down)

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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