Covers Sell

Covers Sell

Toronto Life…Take the Quiz

Posted by Scott On March - 15 - 2018

Toronto Life had a pretty good year in 2017.  As always, some covers sold more than others.  See if you can guess which ones sold more or less.

Which of these 4 Covers was the best-seller in Canada in 2017.

Better yet, try ranking them from #1 to #4!

  • Get none right…You are a Dunce
  • Get #1 right…You graduate High School
  • Get #1 & #2 right…You graduate University
  • Get all 4 in order…Masters Degree

 

Jan 2017                                     Feb 2017

 

Aug 2017                                    Nov 2017

 

Don’t Look Yet!

Don’t cheat!

Scroll Down for Answers…

Answers Below:

 

Answers:

#1.  Jan 2017…Best Stuff…sold 8,779 copies…best of year!  (Subject Matter Always a Hit with Readers)

#2.  Aug 2017…Sandwich…sold 7,595…3rd best of year.   (Food Almost always Works for TL)

#3.  Nov 2017 2017…House…sold 6,591 copies…7th for the year. (Solid Performer)

#4.  Nov 2017…Boy…sold 4,026 copies …worst of the year (Don’t bring me Down)

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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