Covers Sell

Covers Sell

50th Anniversary

Posted by Scott On March - 13 - 2018

The May 2018 issue of Horse Sport celebrates its 50th Anniversary…a major milestone for one of Canada’s oldest continuously published magazines.

Art Director Sieu Truong has created a stunning cover, which is both elegant and tactile. Gold foil will be used to give it extra pop. The over-sized format of 9 x 12 will help make this beauty hard to miss. It will be perfect bound.  8pt Cover stock. 144 pages thick.  This one is a keeper!

Circulation Manager, Karin Apfel says:

“Horse Sport, formerly known as The Corinthian when first published in May of 1968, is one of Canada’s oldest magazines still in circulation. The 50th Anniversary Issue (May 2018) celebrates it’s rare longevity with a special issue dedicated to both the history of equestrian sport and of the venerable magazine. A stunning collection of photos by Canadian equestrian photographers as well as editorial dedicated to the most exciting memories of the past half century.  It includes competition highlights, fashion, thoughtful commentary by top riders, and trends within the horse sport industry, which makes this issue the largest ever at 144 pages and an eye-catching 9” x 12” in size. Gold foil on the cover, along with a striking and artistic view of the animal at the focus of equestrianism, will ensure the issue will see high sales and also will be kept as a treasured keepsake.”

The cover price is being raised to $6.99 from $5.99 for this special issue.

Look for promotions at Chapters/Indgio, Coles/Smiths, and Loblaws.  It goes on sale April 23rd.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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