Covers Sell

Covers Sell

Martha Stewart Living…Take the Quiz

Posted by Scott On March - 8 - 2018

Vogue had a tough year in Canada in 2017…with 11 of 12 issues posting losses.  Sales were down over 17% for the year.

As always, some issues did better than others.  See if you can guess which ones sold more or less.

Which of these 4 Covers was the best-seller in 2017 in Canada?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

Martha Stewart Living had a challenging year in Canada in 2017, with only 1 of 10 issues posting a gain.  Martha was down 13% in 2017.  As always, some covers sold more than others.  See if you can guess which ones sold more or less.

Which of these 4 Covers was the best-seller in Canada in 2017.

Better yet, try ranking them from #1 to #4!

  • Get none right…You are a Dunce
  • Get #1 right…You graduate High School
  • Get #1 & #2 right…You graduate University
  • Get all 4 in order…Masters Degree

 

Mar 2017                                      Oct 2017

  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

Nov 2017                                      Dec 2017

 

 

Don’t Look Yet!

Don’t cheat!

Scroll Down for Answers…

Answers Below:

Bonus Question:  Canadian House & Home magazine outsells Martha on Canadian Newsstands by:  1.  47%   2.  93%  3.  187%  4.  373%

 

Answers:

#1.  Dec 2017…Wreath…sold 13,096 copies at a 54.3% sell-thru…114% higher than the other 9 issues average sale!  (Seasonal Charm)

#2.  Oct 2017…Pumpkins…sold 10,379 copies at a 39% sell-thru…2nd best of the year (Seasonal Warmth)

#3.  Mar 2017…Couch…sold 6,520 copies at just a 21% sell-thru…6th best of 10 issues   (Sparse)

#4.  Nov 2017…Food…sold 5,206 copies at just a 19% sell-thru…worst of the year (Martha, you burned the chicken!)

 

Answer to Bonus Question:  Canadian House & Home outsells Martha Stewart Living by 373%.  Plus, it does so at a higher cover price, and has 12 issues a year compared to 10.

 

Vogue had a tough year in Canada in 2017…with 11 of 12 issues posting losses.  Sales were down over 17% for the year.

As always, some issues did better than others.  See if you can guess which ones sold more or less.

Which of these 4 Covers was the best-seller in 2017 in Canada?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

Leave a Reply

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!