Covers Sell

Covers Sell

Martha Stewart Living…Take the Quiz

Posted by Scott On March - 8 - 2018

Vogue had a tough year in Canada in 2017…with 11 of 12 issues posting losses.  Sales were down over 17% for the year.

As always, some issues did better than others.  See if you can guess which ones sold more or less.

Which of these 4 Covers was the best-seller in 2017 in Canada?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

Martha Stewart Living had a challenging year in Canada in 2017, with only 1 of 10 issues posting a gain.  Martha was down 13% in 2017.  As always, some covers sold more than others.  See if you can guess which ones sold more or less.

Which of these 4 Covers was the best-seller in Canada in 2017.

Better yet, try ranking them from #1 to #4!

  • Get none right…You are a Dunce
  • Get #1 right…You graduate High School
  • Get #1 & #2 right…You graduate University
  • Get all 4 in order…Masters Degree

 

Mar 2017                                      Oct 2017

  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

Nov 2017                                      Dec 2017

 

 

Don’t Look Yet!

Don’t cheat!

Scroll Down for Answers…

Answers Below:

Bonus Question:  Canadian House & Home magazine outsells Martha on Canadian Newsstands by:  1.  47%   2.  93%  3.  187%  4.  373%

 

Answers:

#1.  Dec 2017…Wreath…sold 13,096 copies at a 54.3% sell-thru…114% higher than the other 9 issues average sale!  (Seasonal Charm)

#2.  Oct 2017…Pumpkins…sold 10,379 copies at a 39% sell-thru…2nd best of the year (Seasonal Warmth)

#3.  Mar 2017…Couch…sold 6,520 copies at just a 21% sell-thru…6th best of 10 issues   (Sparse)

#4.  Nov 2017…Food…sold 5,206 copies at just a 19% sell-thru…worst of the year (Martha, you burned the chicken!)

 

Answer to Bonus Question:  Canadian House & Home outsells Martha Stewart Living by 373%.  Plus, it does so at a higher cover price, and has 12 issues a year compared to 10.

 

Vogue had a tough year in Canada in 2017…with 11 of 12 issues posting losses.  Sales were down over 17% for the year.

As always, some issues did better than others.  See if you can guess which ones sold more or less.

Which of these 4 Covers was the best-seller in 2017 in Canada?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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