Covers Sell

Covers Sell

HGTV loves June (August Issue)

Posted by Scott On March - 2 - 2018

For most publishers, the month of June can be tough at newsstands.  Books tend to be a bit thinner, and the warm weather can lead to less reading.  But for HGTV magazine, their August issue (on sale in June) has produced the best-selling issue for 4 years in a row.

As you will soon see, they found something that works in that time slot, and they keep on flogging it:

Rule #30:  If it works, keep doing it


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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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