Covers Sell

Covers Sell

Wolves Work

Posted by Scott On February - 6 - 2018

The Mar/Apr 2018 issue of Canadian Geographic features Yukon Wolves. This handsome beast may be salivating over its prey.

Last year’s Jan/Feb issue also featured a wolf on the cover, and sales spiked up 23%.   In 2015, sales spiked by 84%.  And the 2009 cover is the all-time best-seller for Canadian Geographic!

Rule #30:  If it works, keep doing it.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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