Covers Sell

Covers Sell


Posted by Scott On January - 26 - 2018

It was hard to miss the latest SIP from LIFE MAGAZINE at Shoppers Drug Mart yesterday.

A classic beauty!

This tribute cover subscribes to the “less is more” approach.  And it works.

According to Life Magazine’s site:

“Twenty-five years after her death, Audrey Hepburn remains one of Hollywood’s most enduring icons of style, grace, philanthropy and beauty. Remember her with this stunning tribute featuring images by Hepburn’s close friend Bob Willoughby, a renowned photographer for Life magazine among other publications. From Audrey’s early days as an ingénue starring in Roman Holiday in 1953, which rocketed her to stardom and for which she won the Academy Award for Best Actress, through decades of film and stage production and her work with Unicef, Willoughby chronicled her life and art. Life: Audrey presents an intimate view of this unforgettable actress, with dozens of behind-the-scenes photos and thoughtful personal reminiscences. On the set of My Fair Lady and other films including Sabrina and Breakfast at Tiffany’s, making public appearances, and relaxing at home with her husband, children and pets—this keepsake reveals Audrey Hepburn from a fresh and illuminating perspective.”

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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